BIRMINGHAM
SPRING FAIR
CLIENT AIM
RetroCo were a new gift and greeting company specialising in the nostalgia market. They wanted to make a big impression within a very crowded market and at the largest gift fair in Europe. So having a bespoke stand was their way of standing out among the crowd.
Budget is always a major consideration for a small company so the exhibition stand design absolutely had to be reusable to provide a maximum ROI.
OUR CHALLENGE
Budget was the biggest constraint here. We had to work hard to fulfil the brief of an outstanding retro-feel design, encompassing three separate business areas, a storage room and two clear display cases. With clever bespoke elements, key lighting and carefully sourced furniture and accessories, we successfully fulfilled the brief and the stand was operational for three consecutive years.
Client Testimonial >
​
"The launch was a resounding success and the stand played a huge part in that. It was brilliantly designed with three distinct areas for us to do business with customers comfortably. Glass Shed created a design that followed the brief and really captured the fun and retro nature of the new brand. We had a huge amount of praise for the stand itself and this converted into orders and leads. There is no doubt that the right look and feel for a stand makes a massive difference to the response you get at a trade show like this. Especially when you're in a pool with some very big (and moneyed) sharks!
Chris Leaning | RetroCo
